West Michigan Watershed Collaborative

The Regional Prosperity Initiative

In 2014, the Michigan legislature approved Governor Snyder’s Regional Prosperity Initiative. The initiative encourages local private, public, and non-profit partners to work collaboratively to create vibrant regional economies. The initiative divided the state into 10 regions. Region 4, the West Michigan Prosperity Alliance (WMPA), includes 13 counties in West Michigan (see map). WMPA received State funding in 2014 to support projects that address regional economic issues.

The Project

The Macatawa Area Coordinating Council (MACC), in partnership with the Grand Valley Metropolitan Council (GVMC) and the West Michigan Shoreline Regional Development Commission (WMSRDC), submitted a proposal to investigate sustainable funding options to restore and protect Lake Michigan water quality. The proposed project included working with watershed groups within Region 4 to determine funding needs and complete a study of sustainable funding alternatives. The WMPA awarded funding to the project in March 2015.

Map of watersheds in Region 4

Project Goals

The project’s overall goal is to advance implementation of US Environmental Protection Agency and Michigan Department of Environmental Quality (DEQ) approved watershed management plans. The purpose of the regional initiative is to establish sustainable funding opportunities beyond what is available through competitive grant programs. Doing so will ensure that existing water quality management plans do not become outdated and that implementation is timely, cost-effective, sustainable, and organizations overseeing this work are able to retain quality staff.

Study Phase

Project partners formed the West Michigan Watershed Collaborative (WMWC) during the first phase of the project to bring together watershed partners within the region to discuss priorities and funding needs. WMWC members provided information to compile a West Michigan Watershed Summary (see Documents below). Partners continually update the summary as new watersheds join the collaborative and the state approves new management plans. The project engaged the services of Public Sector Consultants (PSC) during the first phase to conduct a study of funding mechanisms that could provide sustainable revenue for watershed management. PSC completed the study, “A New Approach to Fund Watershed Management: An Evaluation of Funding Mechanisms,” in October 2016 (see Documents below).

Strategy Phase

The MACC submitted a request for additional funding to WMPA in July 2016 to continue discussions and analysis of sustainable funding mechanisms. WMPA awarded additional Regional Prosperity Initiative funding in October 2016 to support this next phase of the project. The project team retained the services of PSC to facilitate conversations with WMWC partners and other community leaders to discuss the feasibility of the funding options presented in the study. PSC analyzed and summarized these discussions, then outlined an implementation strategy in November 2017 (see Documents below).

Implementation Phase

Project partners are focusing on implementing the recommendations in the strategy. One action item was to estimate participation rates and develop revenue projections. The report suggested using a public opinion survey to do so. The MACC retained the services of PSC to conduct a public opinion poll in the summer of 2019. The results were published in November 2019 (full report available under documents). The key findings were:

  • Michiganders care about water quality (84.5%)
  • Michiganders think we should invest in our water (81%)
  • One-third of property owners surveyed are willing to donate
  • The median donation amount was $50 ($25-$75 range with 90% certainty)
  • People are supportive of the initiative even if they would not donate personally

The project team is working to move forward with additional recommendations including reaching out to legislators and key stakeholders to refine the strategy and work toward developing legislation.


A New Approach to Fund Watershed Management: An Evaluation of Funding Mechanisms (October 19, 2016)

West Michigan Sustainable Watershed Funding Strategy (November 6, 2017)

A Sustainable Watershed Funding Strategy for Michigan: Public Opinion Poll (November 15, 2019)

Results of Statewide Water Resource Leader Engagement (December 1, 2020)

West Michigan Watershed Summary